Here is another Inside Look just in time to celebrate World Breastfeeding Week. The creator of the CoverMyHeart nursing covers, was kind enough to do a virtual interview with us.
I met April Marcial (“AM”) at the Club MomMe Spring Family Fest in June. We had a chance to visit between interested mamas stopping at her booth. Her journey as a mother and entrepreneur is incredible – a link to her story is at the bottom of this blog post. It is an honor to cross paths in life with people who are really making a difference in the world – she is one of them.
As with Tuesday's feature, April’s product is designed for nursing mothers who want to cover when they nurse in public (“NIP”). As she says, this is a product where function meets fashion. If you are a scarf aficionado like I am, I think you will agree.
Here is the CoverMyHeart interview – enjoy!
SPB: What motivated you to start CoverMyHeart?
AM: I launched CoverMyHeart in 2011 after being on unemployment for two years. I decided to take my future into my own hands. Because of personal reasons originating in childhood trauma, I had a passion to change the way women breastfeed by adding “fashion to function”. I pursued and obtained a patent for my idea and hit the ground running.
SPB: How did you come up with design for the breastfeeding scarf?
AM: I wanted a product that solves a problem for breastfeeding moms and promote the bond between mother and baby. With the help of a local breastfeeding café, the Women wanted pieces that can keep up with their busy lives, make them feel beautiful and confident even when breastfeeding, have a high design quality and durability, but still a good value. After a multitude of prototypes, I patented the design they all fell in love with.
SPB: How many ways can you wear the “function meets fashion” nursing accessory?
AM: This breastfeeding scarf does it all, offering 17 ways to wear; we have launched a video showing 11 of them. These pieces add a trend-setting flair to any ensemble.
SPB: What inspired your choices of fabrics for the nursing scarf?
AM: I have a designer that picks out my fabric choices. Pantone sets the trend and Chiffon fabric is for comfort. The fabric choice is designed for success!
SPB: Do you have a favorite pattern in my collection?
AM: I love every pattern and I wear them all but, the one I wear most is Jewell, it goes with so many of my outfits.
SPB: What makes your product unique?
AM: Our A-line design adds a fashion flair and elegance. One side opens so mom can easily latch and allows an open arm so she can multi task. Its size is designed to go through toddler stage and when mom is done breastfeeding, it becomes an accessory for her everyday fashion.
Stylish options with or without a nursling :)
Thank you, April, for taking the time to answer our questions. A quick perusal of your site this morning shows that many patterns are already sold-out, and some are on back order! If you are a fashion-conscious nursing mama, head on over to her on-line store before more of your favorites are gone for good!
Where to find CoverMyHeart online:
What is your favorite NIP accessory?
Please leave us a comment - it will be moderated and posted.
More posts about Breastfeeding:
Breastfeeding Cafe Blog Carnival
Breastfeeding Awareness Month
Black Breastfeeding Week
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